2nd July 2010

Google acquires airline information business

posted in Car Rental |
Online travel agencies are voicing their concerns over the acquisition of airline flight information aggregators ITA Software by Google. ITA is a Massachusetts-based firm which was set up in 1996 by a group of MIT scientists. The firm provides data on airfares, flight times and ticket availability to the travel industry. In short, it is the bridge between the airlines and the customer facing travel agents. Google said that it has acquired ITA in order to supply users of its search engine with an easier and more convenient tool with which to access information about flights and airfares. The internet giant [...]
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