Rent a car in France

Leading European car rental company Avis is looking to enhance its visibility. The car hire group has announced that it is on the lookout for a new direct marketing agency that can take on the promotion of its loyalty programme across the continent. Last week saw Avis approach a number of direct marketing network agencies, and will compile a shortlist of selected agencies to hold further chemistry meetings with later this month and in early August. It is believed that the briefing to the DM representatives was called as part of a wider renewal of efforts by the Avis group to increase [...]